Dwynica Pendleton, Founder and Owner of Sauhmor Beauty

Sauhmor Beauty was born from a simple yet powerful realization: moms at every age and at every stage, often sacrifice their self-care in the rush of everyday life. After over a decade as an esthetician, Dwynica saw this firsthand. Whether their children were newborns, teenagers, or fully grown, moms shared the same story: feeling overwhelmed, stretched thin, and unsure how to make time for themselves. Many expressed that their confidence had shifted, and they needed moments of beauty that felt simple, quick, and made just for them.

Determined to create a solution, Dwynica launched Sauhmor Beauty, a makeup and skincare brand designed specifically for moms on the go to support, encourage, and educate. Sauhmor Beauty’s carefully curated product line includes essentials like foundation, concealer, eyebrow pencil, lipstain, and HD gloss, Lip liner all designed for quick, easy application. These products allow moms to look and feel put together in just minutes without the stress of a full, complicated beauty routine.

But Sauhmor Beauty is about more than just makeup. It’s about self-care, encouragement, and rediscovered confidence. Reminding women that no matter how hectic life gets, and t no matter the season of motherhood, whether your child is 2, 12, or 40,  you deserve moments that make you feel beautiful, valued, and seen.  Sauhmor Beauty continues its mission to simplify, encourage, educate and elevate self-care for moms on the go everywhere.

Introducing Sarah Ferguson, CMO & Co-Owner of Sauhmor Beauty

At Sauhmor Beauty, encouraging moms at every stage of motherhood through effortless beauty is more than a mission, it’s a movement. And behind this movement stands Sarah Ferguson, an industry powerhouse whose vision, creativity, and expertise play a pivotal role in shaping the brand’s future.

With over a decade of experience in marketing and branding, Sarah has helped countless businesses elevate their identity, refine their voice, and build meaningful connections with their audiences. Her gift for creating compelling brand stories and innovative campaigns has made her a respected force in the beauty space. Recognizing this, Dwynica knew Sarah was the perfect partner to help bring Sauhmor Beauty’s purpose to life.

As Chief Marketing Officer (CMO) and Co-Owner, Sarah leads the development of strategic marketing, brand awareness, and relatable storytelling that speaks directly to moms, whether their children are newborns, teenagers, or fully grown. Her work ensures Sauhmor Beauty remains a trusted go-to for moms seeking quick, effortless beauty that restores confidence in the midst of busy, ever-changing lives.

With Sarah guiding the brand’s creative direction, Sauhmor Beauty is not just selling products—it’s cultivating a community of encouraged, confident women who embrace beauty on their own terms. Her leadership, passion, and innovation continue to shape a brand that’s redefining beauty for the modern mom on the go.