Dwynica Pendleton, Founder and Owner of Sauhmor Beauty

Sauhmor Beauty was born out of a simple yet powerful realization: busy moms often sacrifice their self-care routines in the chaos of daily life. After over a decade as an esthetician, Dwynica saw this firsthand with her clients. Moms expressed feeling overwhelmed and as though they had lost the time and energy for themselves after having children, leading to diminished confidence.

Determined to create a solution, Dwynica launched Sauhmor Beauty—a makeup and skincare brand designed specifically for moms on the go. Sauhmor Beauty’s carefully curated product line includes essentials like foundation, concealer, eyebrow pencil, lipstain, and lip gloss, all designed for quick, easy application. These products allow moms to look and feel put together in just minutes without the stress of a full, complicated beauty routine.

But Sauhmor Beauty is about more than just makeup. It’s about self-care, encouragement, and confidence—reminding women that no matter how hectic life gets, they deserve to feel beautiful, inside and out. With the introduction of our new skincare line, Sauhmor Beauty continues to simplify and elevate self-care for busy moms everywhere.

Introducing Sarah Ferguson, CMO & Co-Owner of Sauhmor Beauty

At Sauhmor Beauty, encouraging busy moms through effortless beauty is more than just a mission—it’s a movement. And behind this movement stands Sarah Ferguson, an industry powerhouse whose expertise and vision are shaping the brand’s future.

With over a decade of experience in marketing and branding, Sarah has helped businesses grow, elevate their presence, and connect with their audiences in meaningful ways. Her talent for crafting compelling brand identities and innovative campaigns has made her a force in the beauty industry. Recognizing this, Sauhmor Beauty’s founder, Dwynica, knew Sarah was the perfect partner to help take the brand to the next level.

As Chief Marketing Officer (CMO) and Co-Owner, Sarah leads the charge in creating brand awareness, developing cutting-edge marketing strategies, and ensuring that Sauhmor Beauty is a household name for busy moms everywhere. Her strategic insight and passion for beauty and self-expression drive every campaign, product launch, and customer touchpoint.

With Sarah at the helm of marketing, Sauhmor Beauty is not just selling products—it’s building a community of confident, empowered women who embrace beauty on their terms. Her vision, creativity, and leadership are helping shape a brand that’s redefining what beauty means for the modern woman on the go.